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Catalogue & content

Amazon Vendor support / Catalogue & content

Give your products a stronger proposition.

Clearer product information and a more coherent catalogue for Amazon Vendor suppliers. We improve the detail customers use to understand your products, while helping your team maintain a workable range.

Discuss catalogue & content ↗

Who this suits

Suppliers with incomplete or inconsistent product content, ranges that have grown without a clear structure, and teams preparing new products or refreshing established listings.

What we need from you

Product specifications, identifiers, brand guidelines, approved claims, existing images and any relevant usage rights. We agree which assets you provide and which we will create.

What you receive

  • A catalogue review identifying content gaps and priority products.
  • Improved titles, descriptions, product information and agreed content assets.
  • Recommendations for range structure, variations and collection consistency.
  • A delivery tracker showing completed work and items awaiting information or approval.

From product data to a working catalogue

We can prepare bulk product upload files, review category placement and variation structures, and improve titles, bullet points and descriptions using relevant customer search language. We review image requirements and can scope A+ content where suitable. The agreed product count, markets, content assets and submission work are defined before we start.

A catalogue should make the range easy to understand

Content often becomes inconsistent as products are added over time. Missing attributes, unclear variations and descriptions that say too little can make the range harder to shop and harder for your team to maintain. We organise the work around product accuracy, customer understanding and a coherent brand proposition.

Product information and copy

We turn the specifications you provide into clear titles, bullet points and descriptions. Copy explains features, practical benefits and relevant product differences, using approved claims and suitable search language without relying on keyword stuffing.

Range structure and product setup

We review category placement, attributes, identifiers and variation relationships within the agreed scope. For larger ranges, we can prepare structured upload files and track submission issues, so progress is visible across the catalogue.

Images and enhanced content

We review imagery against the agreed product requirements and identify what customers need to see. A+ content, comparison content and new assets can be scoped where appropriate, with brand approval and image rights established before submission.

Questions about this service

Can you improve existing listings as well as create new ones?

Yes. We can review established product content, prepare improvements and support new product setup. The work is scoped by products, markets and the assets or information available.

Will every submitted change appear on Amazon?

Amazon controls acceptance and the content displayed. We track agreed submissions and identify issues, but cannot guarantee every change will be accepted or shown exactly as submitted.

Brand Store and enhanced content support

We can plan and improve your Amazon Brand Store, helping organise the range into clear collections and a customer journey that fits your brand. The work can include page structure, copy, approved imagery and links to relevant product ranges.

We agree the Store pages, assets, product scope and submission work before starting. A+ content and other enhanced assets can be included where available to your account. Amazon controls eligibility, moderation and final display.

Training for your content team

Tailored sessions can help your team prepare product information, understand the agreed content standards and maintain a consistent catalogue. We define the training objectives and materials around the responsibilities your team will retain.

How the work starts

01

Agree the products, markets and content priorities.

02

Prepare the content and obtain your approval where required.

03

Submit agreed updates and review their status.

A clear scope before we start.

A defined set of products, a catalogue improvement project or ongoing content support. Enhanced content and imagery are scoped separately where needed. Amazon controls acceptance and the final display of submitted content.

Talk through your priorities ↗