Connect advertising to commercial performance.
Campaign planning and management for your Amazon Vendor account, with spend reviewed alongside product performance, availability and contribution objectives.
Who this suits
Vendor suppliers who want more structured campaign management, clearer visibility of spend and results, or advertising that fits a wider commercial plan.
What we need from you
Appropriate authorised advertising access, campaign history, product priorities, budget, margin information and availability data. You retain control of approved spend.
What you receive
- A review of existing campaigns, product priorities and objectives.
- An agreed campaign plan, budget and reporting approach.
- Setup or restructuring of the advertising activity included in scope.
- Ongoing reviews and adjustments based on the available performance data.
Targeting built around your products
We review the search terms, product and category targeting available to your account and select an approach around your objectives. We can manage multiple campaigns across an agreed range, testing and refining targeting, bids and budgets. Reporting separates campaign results from the wider account picture, so spend is considered alongside product availability and commercial performance.
Advertising needs a commercial purpose
Campaigns can generate activity without answering whether spend is supporting the right products or objectives. We start with the role advertising should play in your account, then connect campaign choices to content quality, stock availability, budget and the wider trading plan.
Account and campaign review
We review the activity and reporting available, product priorities and the structure of existing campaigns. This identifies where the current approach supports your objectives and where targeting, budgets or measurement need attention.
Planning and active management
We agree the campaign types and targeting included in scope, then build or restructure activity around your priorities. Reviews consider search terms, product targeting, bids and budgets, with changes made within agreed approval limits.
Performance in context
We explain campaign measures alongside spend and attributed sales, making reporting limitations clear. Attributed advertising sales are not the same as proven incremental profit; we review the results alongside the wider product and account picture.
Questions about this service
Is advertising spend included in your fee?
No. Media spend is separate from our service fees. We agree budgets, approval limits and the management scope before starting.
Can you review campaigns without taking over management?
Yes. A defined audit can provide findings and a prioritised action plan for your team. Ongoing management or implementation can then be scoped if required.
How the work starts
Agree the products, objectives and budget.
Review the account and build the campaign plan.
Launch agreed activity, monitor performance and review next actions.
A clear scope before we start.
An audit, campaign setup project or ongoing management. Advertising spend is separate from our fees. Campaign types, markets, budgets and reporting are agreed before starting; results are not guaranteed.