See performance.
Know what to do next.
Our reporting connects sales, contribution, availability, advertising and deductions with the actions needed to move the account forward. We agree the measures, data sources and review rhythm around your business.
An illustrative monthly trading report
Fictional example figures for one month. This is a sample reporting format, not a client result, forecast or performance promise. Measures below use different data sources and should not be added together.
| Measure | This month | Previous month | What we would review |
|---|---|---|---|
| Sales invoiced to Amazon | £150,000 | £140,000 | Growth by product and range, alongside order timing. |
| Contribution after agreed variable costs | £30,000 / 20% | £25,200 / 18% | Mix, pricing and costs behind the movement. |
| Availability on agreed priority products | 94% | 91% | Out-of-stock lines and replenishment actions. |
| Advertising spend | £8,000 | £7,500 | Allocation, product readiness and campaign objectives. |
| Advertising-attributed sales | £40,000 | £36,000 | Attribution window and campaign results; not additional invoiced sales. |
| New deductions recorded | £2,500 | £3,200 | Reasons, evidence and recurring causes. |
The explanation behind the numbers
A useful report explains what changed, why it matters and what decision follows. We review product mix and account events alongside the measures, so timing differences or isolated issues do not become misleading conclusions.
Contribution uses an agreed cost basis. The example is after agreed variable costs and before wider business overheads; it is not net profit. We define the actual treatment of terms, advertising and deductions with you.
The next actions
- Review unavailable priority products with the stock and fulfilment owners.
- Investigate the products driving the contribution movement.
- Review campaign allocation against availability and commercial objectives.
- Gather evidence for the deductions requiring further investigation.
- Record an owner, review date and dependency for each agreed action.
Agree the reporting before relying on it
We define each measure, reporting period and data source, including how availability is calculated and which products it covers. Advertising attribution differs from supplier invoicing and does not demonstrate incremental profit on its own.
Deduction reports can include timing differences, open claims and finalised amounts. We separate these where the data allows and make limitations visible. Reporting frequency, formats and stakeholders are agreed within the service scope.
Reporting your team can act on.
We can agree a practical monthly review, leadership summary and working action tracker within your account management or commercial support scope.